Press

Selected coverage of projects delivered with Immersive International, from world expos to a world-record show on the mist of Victoria Falls.

• 
  October 14, 2025 • October/November 2025 print issue, cover feature · UK Pavilion, Expo 2025 OsakaPlanting a flag with AV at Expo 2025, Osaka, Japan

  AV Magazine's feature on the UK Pavilion quotes Anton Kononov, Immersive International's Chief Creative Technologist, on the hybrid media-server system behind the show and a finale scene of more than 220 projection-mapped surfaces.

• 
  July 31, 2025 · Victoria FallsMighty mist projections cast at world's largest waterfall

  World-first projection show larger than a football pitch, spanning 6,500 square metres across the mist between Zambia and Zimbabwe. A Guinness World Record attempt for the largest projection onto a natural water canvas, towering above both Big Ben and the Statue of Liberty.

• 
  April 2025 · UK PavilionImmersive International unveil the UK's first story-led pavilion at Expo 2025

  The UK's first story-led pavilion showcases spatial storytelling and immersive experiences that redefine national representation at world expos.

• 
  April 16, 2025 · UK PavilionES Global and WOO architects deliver fully modular structure for UK Pavilion at Expo 2025 Osaka

  Sustainable, reusable modular structure featuring parametric design and dynamic lighting that showcases British innovation and creativity on the world stage.

• 
  April 15, 2025 · UK PavilionUK Pavilion at Expo 2025 Osaka by Woo Architects

  Sustainable, demountable building design featuring spatial storytelling and immersive experiences that showcase British creativity and innovation.

• 
  October 28, 2021 · Mobility PavilionImmersive unveils process behind the Mobility Pavilion

  Three-year project creating visual and interactive content for Alif - The Mobility Pavilion, featuring 227.7 million pixels across 150 screens and world-first AI workflow technology.

• 
  June 26, 2019 · Universal SphereFoster + Partners, Steven Spielberg, and Immersive Team Up for Universal Sphere

  A 360-degree dome installation offering shared VR experience, demonstrating the future of cinema through cutting-edge design and technology.

• Immersive International reveals the experiential vision behind the UK Pavilion at Expo 2025 Osaka Live Design, 19 March 2025
• See inside the stunning UK pavilion at Expo 2025 Osaka AV Magazine, 13 March 2025
• Immersive International takes leading UK role at Expo 2025 AV Magazine, 27 November 2023
• Immersive International appointed concept lead design agency for UK Pavilion at Expo 2025, Osaka Architect Projects, 27 November 2023
• UK unveils shape-shifting mascot for Osaka Expo 2025 British Chamber of Commerce in Japan, 24 January 2025
• Immersive tourism at Victoria Falls: the ROARR project brings culture and technology together Travel And Tour World, August 2025
• Zambia launches ROARR project to boost tourism and empower communities Efficacy News, 1 August 2025