Alif, the Mobility Pavilion, Expo 2020 Dubai

Alif, the Mobility Pavilion, was the host nation's flagship pavilion at Expo 2020 Dubai, with the building by Foster + Partners and the visitor experience by Immersive International, whose creative direction Anton Kononov co-led from first concepts through nine exhibits to completion.

The experience runs across a 150-screen synchronised array, six-metre holographic figures and a 23-metre panoramic theatre, at a throughput of 2,500 visitors an hour. He served as a primary creative liaison with the government stakeholders, holding the concept steady through value engineering, procurement and installation.

Seven million people visited during the six months of the Expo, more than any other thematic pavilion, and 92 percent of surveyed visitors said they left inspired. It reopened as a permanent museum at Expo City Dubai, the second life the Expo's legacy plan intended for it.