ROARR, Victoria Falls
ROARR is Africa's first mist-projected holographic show, developed by Immersive International with Agusta Productions, with Anton Kononov on creative direction. It was staged across 6,500 square metres of Victoria Falls' natural mist on the Zambia and Zimbabwe border in 2025, as a Guinness World Record attempt for the largest projection onto a natural water canvas.
Immersive International developed ROARR with Agusta Productions, with Anton Kononov on creative direction. The show turns one of the Seven Natural Wonders into a canvas for conservation storytelling, with sustainable tourism and community programmes across Zambia and Zimbabwe behind it.
Real-time projection onto moving mist behaves unlike a screen: the surface changes every second with wind and spray, so the imagery, the timing and the projection system were built to breathe with the falls rather than fight them.
Coverage: AV Magazine, "Mighty mist projections cast at world's largest waterfall" (July 2025).
